How Bike-Sharing Grows So Fast. And For Free (Pt 2 of 4)

From the beginning of the China bike-sharing phenomenon, I have been struck by how pervasive these companies have become so quickly. Just think of how often you are presented with an image of a Mobike or Ofo bike in China on a daily basis. You see these brightly colored bikes literally thousands of times every […]

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My Explanation for the Stunning Power of Mobike, Ofo and China Bike-Sharing (Pt 1 of 4)

Whenever I see a small company having a startling large impact on the world, I look for an engine. I look for something that is amplifying what a relatively small number of people are doing. For example, the engine that rocketed Facebook (and Wechat) upwards was the economics and psychology of social media (plus viral […]

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我认为我们目前正处于中国共享单车/单车出租热潮第一阶段的尾声。 现在的共享单车行业有几个比较明显的行业领导者—-摩拜和Ofo. 大量的中国消费者每天都会使用共享单车,且仍呈快速增长之势,这绝对不是一时的消费热潮。 企业的经济前景愈加清晰。租金收入依然会是其主要部分,未来广告收入也会是其中的一部分。例如,有一些ofo自行车上已经投放小黄人广告(如下图)。也许未来它们还会涉足快递和电子商务产业,并获取相应收入。 最后,《摩拜白皮书》(Mobike White Paper)公布出来的数字也很有趣。2017年的(Mary Meeker / Hillhouse report)也非常看好这一行业。



在第一部分,我提出中国不存在新型“共享经济”——这就是中国新企业(如滴滴、摩拜,以及针对篮球、充电宝和雨伞的小物品租赁企业)为什么如此令人困惑。然而,有一件事更加引人注目:在使用和便捷度方面出现了新的数字颠覆者。第一部分的关键点包括: Ÿ忘记“共享经济”一词。 Ÿ转而思考,究竟是“使用经济”还是“占有经济”。 Ÿ新的数字工具和流程(如智能手机)能够对需求或供给,或同时对二者产生颠覆效应。 Ÿ在中国所出现的,是使用和便捷度方面的典型颠覆现象。


3 Questions for the Yum! China Spin-Off (i.e., KFC, Pizza Hut) Going Forward

So Yum! China has been spun-off. A reasonable move that gave them increased owner/management focus. It also gave some activist hedge funds a nice return. And the new spun-off Yum! China entity has released its first 10-Q, which was some interesting reading. But there are now some important challenges going forward. These are widely discussed […]