Jeffrey Towson argues that Chinese startups like Luckin Coffee, Mobike, Didi Chuxing, and WeWork are facing increasing challenges. He says that these companies are facing more competition, regulatory scrutiny, and rising costs. As a result, it is unclear if these companies will be able to achieve profitability in the long run.
Jeffrey Towson discusses what Starbucks China could have done to respond to the rise of Luckin Coffee. He argues that Starbucks should have focused on its strengths, such as its brand and its loyalty program, and that it should have been more aggressive in expanding its store network. He also notes that Starbucks could have learned from Luckin’s innovative marketing and pricing strategies.