Companies like Uber, Airbnb, Didi, and Mobike have disrupted traditional business models. These digital disruptors use innovation strategies that leverage smartphones, mobile payments, and low prices to redefine convenience and supply. By answering five critical questions, digital strategy consultant Jeffrey Towson details their competitive advantages and impact on consumer behavior.

In Jeff Towson’s insightful analysis, discover why labeling Didi, Mobike, and others as part of a “new” Chinese sharing economy is misleading. These market giants are not pioneering a novel concept but rather embody classic disruptors, reshaping traditional industries with their innovative models. Understanding their strategies is crucial in decoding the dynamics of China’s ever-evolving market landscape.