Pedro Aidar is the former head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos.

Video: How AB InBev Doubled their Profits in China Beer (Youtube only, sorry. Link is here)

Thanks for watching. Below are other clips.

• How China Became Budweiser’s Innovation Center – Pedro Aidar, AB InBev (Video)
• AB-Inbev and Budweiser’s Clever Strategy for Beer in China – Pedro Aidar, AB-Inbev (Video)
• How AB-Inbev and Budweiser Won in China Beer – Pedro Aidar, AB-Inbev (Video)
  5 Questions for Pedro Aidar of AB-Inbev About Beer in China (Video)

Cheers, jeff

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