Competitive advantages can be build on the demand and the supply side. And advantages on the demand (i.e., revenue) side are usually about customer capture in some form. One general category for this is when a company captures a “share of the consumer mind.”
In this talk, I go into how some companies do this for their own benefit. And against the interests of the consumer. I call these types of competitive advantages “evil moats”.
You can listen to this podcast here or at iTunes, Google Podcasts and Himalaya.
Here are the books and articles I mentioned:
- Hooked: How to Build Habit-Forming Products. By Nir Eyal
- The Power of Habit: Why We Do What We Do in Life and Business. By Charles Duhigg.
- Addiction by Design: Machine Gambling in Las Vegas. By Natasha Schull.
- How Technology Is Hijacking Your Mind. By Tristan Harris.
- WeChat, TikTok and Capturing the Consumer Mind in a Digital Age (Jeff’s Asia Tech Class – Podcast 36)
From the Concept Library, concepts for this article are:
- Share of the Consumer Mind
From the Company Library, companies for this article are:
Photo by Sammy Williams on Unsplash
I write, speak and consult about how to win (and not lose) in digital strategy and transformation.
I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.
My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.
Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.