Competitive advantages can be build on the demand and the supply side. And advantages on the demand (i.e., revenue) side are usually about customer capture in some form. One general category for this is when a company captures a “share of the consumer mind.”
In this talk, I go into how some companies do this for their own benefit. And against the interests of the consumer. I call these types of competitive advantages “evil moats”.
Here are the books and articles I mentioned:
- Hooked: How to Build Habit-Forming Products. By Nir Eyal
- The Power of Habit: Why We Do What We Do in Life and Business. By Charles Duhigg.
- Addiction by Design: Machine Gambling in Las Vegas. By Natasha Schull.
- How Technology Is Hijacking Your Mind. By Tristan Harris.
- WeChat, TikTok and Capturing the Consumer Mind in a Digital Age (Jeff’s Asia Tech Class – Podcast 36)
From the Concept Library, concepts for this article are:
I write, speak and consult about digital strategy and transformation.
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