Adobe Inc. and the Power of Old School Software Economics (Tech Strategy – Podcast 81)


This podcast is about the super cool economics of Adobe Inc. And how they capture the economics of digital by also building strong competitive moats. In Adobe’s case, it’s mostly network effects and bundling.

You can listen to this podcast here or at iTunesGoogle Podcasts and Himalaya.

The digital economics terms cited are:

  • Zero marginal production costs.
  • Low distribution costs.
  • Non-rival goods that can be simultaneously used.
  • Global scalability at low cost.
  • Versioning. Multiple versions of their products can be easily created at different price points.
  • Bundling.
  • Complements can be added.
  • Lots of integration into other software and products.

I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.

Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.


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