The Luckin Coffee SEC filing is out. So we can finally see their numbers. This is Part 2 of what I think is being misunderstood about Luckin. Part 1 is here. #5: Luckin is not really about increasing mass-market coffee consumption in China. Luckin is engaged in a Herculean effort to get Chinese to drink […]
About three years ago, I decided I would write an article a week. That would be my plan. Simple. I had been trying to write brilliantly for a long time and that wasn’t working, So I would just go with endurance. And, perhaps, I might finally escape obscurity as a professor and author. But first…please […]
