Making Money As An Internet Company Is Sometimes A Mistake – Evan Guo, CEO of Zhaopin (Video)

Facebooktwitterlinkedin CEO Evan Guo has a fascinating view of China’s evolving internet ecosystem. He heads the leading online recruiting business in China (+140M active users). So he is riding the top of a very big wave.

But Zhaopin is not part of Baidu, Alibaba, or Tencent. It is living in the spaces between these digital giants. To survive and thrive in this situation means adapting and moving quickly.

My co-professor Jonathan Woetzel (McKinsey & Co) and I were fortunate to have Evan as a guest lecturer in our course at Peking University Guanghua School of Management. Here is a clip from that talk.

Thanks for watching. Here is another video from his lecture. And a short interview.



I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.

Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.


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