Digital strategy consultant Jeffrey Towson provides a forward-looking analysis of the primary technological shifts expected to reshape the business environment by 2026. The discussion focuses on how companies can build a sustainable digital transformation strategy by anticipating changes in AI, platform competition, and infrastructure. These seven predictions serve as a roadmap for executives looking to maintain a competitive advantage in an increasingly complex digital economy.
Digital strategy consultant Jeffrey Towson provides a forward-looking analysis of the primary technological shifts expected to reshape the business environment by 2026. The discussion focuses on how companies can build a sustainable digital transformation strategy by anticipating changes in AI, platform competition, and infrastructure. These seven predictions serve as a roadmap for executives looking to maintain a competitive advantage in an increasingly complex digital economy.
The GenAI Playbook outlines a strategic shift from simple product experimentation to building long-term “intelligence flywheels” within daily operations. According to digital strategy consultant Jeffrey Towson, businesses must move beyond basic digital tools to master a digital transformation strategy centered on rapid organizational learning and adaptation. This process ultimately aims to create structural advantages, such as “intelligence grids,” that are difficult for rivals to replicate in an increasingly automated economy.
GenAI is rapidly evolving from a simple feature into a foundational element for the next generation of digital platforms and ecosystems. This transition requires a sophisticated digital transformation strategy that accounts for how generative models interact with existing network effects and user interfaces. Digital strategy consultant Jeffrey Towson explains that staying competitive in this landscape means preparing for a fundamental shift in how value is created and captured within these tech-heavy environments.
In this deep dive, digital strategy consultant Jeffrey Towson interviews CTO Faraz Arshad to uncover the technical milestones of the STARZPLAY and Huawei partnership. The discussion highlights how a robust digital transformation strategy allowed the platform to scale efficiently while maintaining a high-quality user experience across diverse geographies. By leveraging cloud-native solutions and localized content delivery, the two companies are setting a new benchmark for media innovation in the MENA region.
Generative AI is often more of a productivity tool than a sustainable barrier to entry because most of its capabilities are available to everyone simultaneously. To succeed, companies must use these tools to strengthen an existing moat or structural advantage rather than relying on the technology itself for differentiation. Digital strategy consultant Jeffrey Towson argues that this integration is a critical step in a comprehensive digital transformation strategy.
Move over Temu—Joybuy is emerging as a serious contender in the European market by prioritizing trust, quality, and localized customer experience. This shift reflects a calculated digital transformation strategy that diverges from the low-cost, high-volume playbook of its rivals. Digital strategy consultant Jeffrey Towson unpacks how Joybuy’s approach could signal a new phase in China’s global e-commerce ambitions.
The Leion AR glasses represent a significant attempt to move augmented reality from a niche enterprise tool into a more consumer-friendly form factor. According to digital strategy consultant Jeffrey Towson, the success of such hardware depends heavily on its integration into a broader digital transformation strategy for personal productivity. This review examines the specific technical trade-offs made in the Leion design to balance performance with everyday wearability.
Xiaomi has officially transitioned from a “Smartphone x AIoT” focus to a comprehensive “Human x Car x Home” digital transformation strategy. This shift is powered by the new Xiaomi HyperOS, which serves as the foundational operating system to seamlessly connect personal devices, smart homes, and electric vehicles. According to digital strategy consultant Jeffrey Towson, this move represents a critical leap in creating a proactive, intelligent ecosystem that integrates over 200 product categories into a single user experience.
Digital strategy consultant Jeffrey Towson examines how agentic e-commerce can finally address the lack of personalization that has historically plagued the tourism industry and online travel agencies. This shift represents a pivot in digital transformation strategy, moving away from “search and click” interfaces toward AI agents that understand user intent and execute complex travel tasks. By automating the coordination of flights, hotels, and activities, these agents aim to fix the fragmented experience currently offered by traditional digital platforms.