“In Podcast 149, Jeff Towson shares valuable insights into the digital transformation journey of leading CPG brands like AB InBev, Nike, and Ze Delivery. He outlines four essential rules that these brands follow for successful digital transition. This discussion provides a roadmap for other CPG brands looking to enhance their digital presence.
Category Archives: Ze Delivery
3 Lessons in Digital Strategy from AB InBev and Zé Delivery (2 of 2) (Tech Strategy)
Digital strategy consultant Jeffrey Towson analyzes the digital transformation strategies of AB InBev and Zé Delivery, highlighting the importance of a clear digital vision and a willingness to experiment. By embracing a digital-first mindset, these companies have achieved remarkable success in their respective industries. In this article, Towson breaks down the key takeaways from their approaches to inform your own digital transformation strategy.
How AB InBev is Disrupting the Beverage Industry with Zé Delivery (Tech Strategy – Podcast 139)
Discover how AB InBev and Ze Delivery are revolutionizing the ecommerce scene in the beverage industry in this engaging podcast by Jeffrey Towson. Gain insights into the innovative strategies these companies are employing to disrupt traditional models. This is a must-read for anyone interested in ecommerce trends, tech innovations, and the rapidly evolving beverage market.
Zé Delivery in Brazil Is a Great Example of Upgrading from Personalization to “Wow” Experiences (1 of 2) (Tech Strategy)
Ze Delivery’s success can be attributed to its unique business model, which has enabled the company to thrive in a competitive market. Digital strategy consultant Jeffrey Towson breaks down the key components of Ze Delivery’s model and what makes it effective. By understanding Ze Delivery’s approach, businesses can gain valuable insights into crafting their own digital transformation strategy.