Facebook is a fascinating company that exemplifies many of the digital concepts we have discussed in this course. In this article, we will explore how Facebook leverages network effects, data, artificial intelligence, platforms, and ecosystems to create value and competitive advantage. We will also analyze Facebook’s challenges and opportunities in the evolving digital landscape.
Facebook is one of the most dominant digital platforms in the world, with over 2.8 billion monthly active users and 10 million advertisers. Digital strategy consultant Jeffrey Towson explains the digital concepts that enabled Facebook to achieve such scale and reach. This article explores six key digital strategy concepts that matter for Facebook’s tech strategy.
Facebook Meta is not just one thing, but a collection of different products and services that work together to create a powerful tech ecosystem. In this podcast, Jeff Towson breaks down the four networks (Facebook, Instagram, WhatsApp, and Messenger) and two platforms (Oculus and Spark AR) that form the core of Meta’s strategy. He explains how each network and platform serves a different purpose, attracts a different audience, and generates a different revenue stream. He also analyzes the strengths and weaknesses of Meta’s approach, and what it means for the future of social media and augmented reality.
Facebook Meta is one of the most fascinating and influential companies in the world. But what exactly is it? How does it create value and competitive advantages? In this article, Jeff Towson, a professor of investment and digital strategy, provides a comprehensive analysis of Facebook Meta’s business model. He reveals how the company operates four different communications networks, two audience builders, and some powerful psych-hacking techniques that shape user behavior and preferences. By understanding these aspects, you can gain a deeper insight into Facebook Meta’s current and future plans, as well as the implications for other businesses and society.
In this episode of the Tech Strategy Podcast, Jeff Towson explores the potential of Threads to surpass Twitter, given the right product-market fit. He provides a detailed analysis of both platforms, their strengths, weaknesses, and potential growth trajectories. Don’t miss this insightful discussion on the future of social media platforms.
In the realm of digital strategy, speed reigns supreme as the ultimate competitive advantage. This article delves into the crucial role of rapid adaptation and execution in today’s dynamic business environment. Explore actionable insights and strategies to harness the power of speed and propel your business to success.
Jeffrey Towson, a China tech expert, believes that TikTok is difficult to copy because it is more than just an app. It is a culture and a community that has been built over time. Imitators may be able to copy the app’s features, but they will struggle to replicate its success without the same culture and community.
In 2019, Mark Zuckerberg released a memo on “privacy-focused messaging and social networking” – and charted a new direction for Facebook. In theory, the memo had some big implications. It looked like the first move in a strategy to turn Facebook into a much larger and even more powerful company. From very big to ridiculously […]
In this podcast, Jeffrey Towson discusses how Bytedance’s “attention factory” business model is a threat to Facebook. He argues that Bytedance’s ability to collect and analyze user data, combined with its focus on short-form content, gives it a significant competitive advantage. Towson believes that Facebook needs to adapt its business model to compete with Bytedance.
Happy Friday everyone. Three quick reads for the Daily Update. Have a great weekend. – jeff TikTok Is Rocking Facebook TikTok continues to go international fast. Here is a good summary at SCMP, which claims Tiktok was the second most downloaded app globally in 2019 (although take these numbers with a big grain of […]