I like audience builders as platform. They have interesting complexities and variations. They are more interesting than marketplaces and payment platforms. Plus, audience builder platforms are combining with e-commerce quite nicely. Spotify, TikTok, and China Literature are all audience builders I like. But they are really different, even though they all basically connect content creators […]
Category Archives: Platform Types: Audience Builders
Tencent’s China Literature Biz, UGC as IP, and a Really Clever Audience Builder (Daily Update – Jeff’s Asia Tech Class)
This past week, I’ve been talking about TikTok and Alibaba’s Tudou-Youku as examples of “audience builder” digital platforms. These are +2 sided platform that connect content creators (who want an audience and other things) with viewers (who want entertainment or other types of content.) And I’ve argued that audience builders are actually more fluid and […]
What Is the Secret of TikTok / Douyin’s Success? (Tech Strategy – Podcast 20)
Jeffrey Towson, a China tech expert, believes that TikTok’s success is due to its addictiveness, ease of use, and highly shareable content. He also credits the app’s ability to tap into China’s growing digital consumer network.