Digital transformation is about using technology to change the way businesses operate and interact with customers. To succeed, companies need to focus on innovation, customer experience, and data-driven decision-making. By following these three rules, companies can position themselves for success.
In this episode of the Tech Strategy podcast, Jeff Towson discusses the rise of digital agents and non-human platforms and how they are changing business models. He explains how these technologies are being used in various industries and how they could change the way we live and work. Towson also talks about the potential benefits and risks of these technologies and how companies can prepare for their impact.
In this thought-provoking discussion, Jeffrey Towson analyzes the impact of machine learning and prediction on businesses. He questions whether these capabilities can truly serve as competitive advantages or if they merely pass value onto customers, maintaining business as usual. Although he concludes that these technologies do not provide a competitive edge yet, they indeed bring about significant changes to business operations and strategies.
Monster Energy is a leading energy drink brand that has successfully used digital technology to build its brand and reach new customers. In this podcast, Jeffrey Towson shares insights on how CPG brands can use digital technology to win in the competitive marketplace.
“In Podcast 149, Jeff Towson shares valuable insights into the digital transformation journey of leading CPG brands like AB InBev, Nike, and Ze Delivery. He outlines four essential rules that these brands follow for successful digital transition. This discussion provides a roadmap for other CPG brands looking to enhance their digital presence.
I have used the terms digital and data technology interchangeably. And I have described them as things made of bits and bytes. Of ones and zeros. Instead of physical products and services. And I have spoken quite a bit about how things made of bits and bytes have different economics. They have powerful but also […]
In Part 1, I argued that Twitter 1.0 is about supercharging operating performance. That’s what I expect to happen in the 6 months. And it looks to me like Elon is making big changes in the Digital Operating Basics. Specifically, DOB1, DOB2, DOB5, DOB6, and DOB7. See Part 1 for details. I do like that this […]
I recently met with Rodolfo Chung, CEO of rapidly rising Zé Delivery in Brazil. This is a beverage delivery service that was launched by AB InBev right before Covid – and then took off like a rocket during the lockdown. Basically, it’s a mobile app that lets you order any of 500 SKUs for beer, […]
Jeffrey Towson, a China tech expert, believes that TikTok is difficult to copy because it is more than just an app. It is a culture and a community that has been built over time. Imitators may be able to copy the app’s features, but they will struggle to replicate its success without the same culture and community.
Everyone describes their initial look at blockchain and web3 as “going down the rabbit hole”. It starts simply with Bitcoin and cryptocurrency. Then they go to Ethereum. But then it quickly becomes a sea of confusing, contradictory, and usually half-baked topics. Such as: Decentralized vs. centralized platforms and systems. DAOs (decentralized autonomous organizations) and other […]