How BYD Auto Plans to Win in EVs (2 of 2) (Tech Strategy)

BYD Auto is one of the most successful electric vehicle makers in China and the world. In this article, digital strategy consultant Jeff Towson explains how the company uses its innovation strategy to create competitive advantages in four key areas: batteries, motors, electronics, and software. He also discusses the challenges and opportunities that BYD Auto faces in the rapidly evolving EV market.