The article outlines two specific digital operating basics: DOB1, which focuses on scalable low-cost growth, and DOB2, which centers on never-ending customer improvements. Digital strategy consultant Jeffrey Towson explains that while “The Rocketship” model emphasizes rapid, efficient scaling, “The Mad Scientist” approach requires a culture of constant experimentation. Mastery of these basics is essential for any firm looking to build a robust digital transformation strategy that survives in a competitive tech landscape.