As a digital strategy consultant, Jeffrey Towson reveals the secrets to capturing a larger share of the consumer’s mind in the digital age. By understanding the non-rational drivers of consumer behavior, businesses can develop a winning digital transformation strategy that sets them apart from the competition. In this article, Towson shares his checklist for navigating the complexities of non-rational consumer behavior and emerging victorious.
In this Tech Strategy podcast, digital strategy consultant Jeffrey Towson shares 5 lessons from TikTok’s strategy that can inform your own digital transformation strategy related to consumer behavior on video. By understanding how TikTok’s unique approach to content discovery and user experience has led to its massive popularity, businesses can gain valuable insights for their own digital strategy.
Digital strategy consultant Jeffrey Towson delves into Kuaishou’s strategy, analyzing whether its current scale is sufficient for sustained success. This article provides a comprehensive look at the strategic moves and market positioning of Kuaishou. Understand the challenges and strategies in their digital transformation strategy.
HubSpot’s digital strategy approach centers around inbound marketing, a sales and marketing flywheel, and “all in one” CRM software. By embracing these principles, HubSpot has become a trailblazer in the digital transformation landscape. In this podcast, digital strategy consultant Jeffrey Towson breaks down the HubSpot business model.
HubSpot has a great digital business model in theory. But their business in practice is a bit different than the amazing picture painted.
And that’s ok. Because their business model in practice is pretty great too. In this article, digital strategy consultant Jeffrey Towson explains HubSpot’s innovation strategy.
Digital strategy consultant Jeffrey Towson looks at the transformative potential of GenAI on Salesforce’s CRM capabilities. He highlights how this digital transformation strategy could redefine customer relationship management by integrating advanced AI functionalities. Towson’s expertise provides a comprehensive look at the future of intelligent CRM and its impact on the industry.
In this episode, digital strategy consultant Jeffrey Towson delves into the transformative impact of GenAI on Salesforce and the broader CRM industry. He discusses how intelligent CRM technologies are reshaping digital transformation strategies, offering unprecedented efficiency and insights. Towson highlights the strategic shifts companies must consider to stay competitive in this evolving landscape.
In this Tech Strategy Podcast, we dissect Constellation Software’s remarkable investment strategy. Digital strategy consultant Jeffrey Towson reveals valuable lessons for investing in software businesses navigating the ever-evolving tech landscape.
Constellation Software, a successful investor in the tech industry, provides valuable lessons for other investors. Their strategic approach emphasizes acquisitions, vertical markets, and long-term value creation. Jeffrey Towson, a digital strategy consultant, details 5 lessons from Constellation’s approach.
In this episode, Jeff Towson delves into the practical aspects of integrating generative AI into day-to-day operations.
Discover real-world examples and strategies for leveraging GenAI across industries.
Whether you’re a business leader or a tech enthusiast, this podcast sheds light on the future of operational excellence.