How to Win the Digital Arms Race for Attention, Engagement and Spending (Tech Strategy – Daily Article)

As businesses grapple with the escalating arms race for online demand, they must devise strategies to capture consumer attention and engagement in the age of digital abundance. The ever-increasing supply of products and services necessitates innovative tactics for customer acquisition, retention, and engagement. This article explores the dynamics of this competition, highlighting the importance of demand-side scale, the role of platform business models, and the criticality of filters and matching for online demand.