Category Archives: Extreme Personalization Playbook PrISM: 4 Levels of GenAI Supercharged Customer Improvements

Extreme Personalization

3 Things Everyone Gets Wrong About Extreme Personalization and Customer Value Add (Tech Strategy)

According to digital strategy consultant Jeffrey Towson, many companies get extreme personalization and customer value-add tech strategy wrong, leading to ineffective digital transformation efforts. A well-planned digital transformation strategy should prioritize customer needs and preferences, rather than just relying on technology for its own sake. By understanding the pitfalls of extreme personalization, businesses can work with a digital strategy consultant like Jeffrey Towson to develop a tailored digital transformation strategy that drives real customer value and long-term growth.

Extreme Personalization

Extreme Personalization: How GenAI Can Supercharge Customer Improvements (Tech Strategy – Podcast 231)

This week’s podcast is my playbook for Extreme Personalization. And how generative AI can supercharge never-ending customer improvements. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is the link to our Tech Tours. Here is the playbook. […]

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Extreme Personalization

Extreme Personalization Playbook (PrISM): Add Services – Surround Your Customers with Ever-Increasing Value (3 of 3) (Tech Strategy)

In Level 3 of his Extreme Personalization Playbook, digital strategy consultant Jeffrey Towson reveals the key to creating a loyal customer base: surrounding them with ever-increasing value. By leveraging data and technology, businesses can deliver personalized experiences that drive engagement and loyalty. With this digital transformation strategy, companies can stay ahead of the competition and achieve long-term success.

Extreme Personalization Playbook PrISM: Improved Interactions – Build a Repeat and Retain Machine (2 of 3) (Tech Strategy)

Digital strategy consultant Jeffrey Towson reveals the importance of extreme personalization in driving customer loyalty and growth. In this playbook, he shares the tech strategy for building a repeat and retain machine that delivers tailored experiences to each customer. By leveraging data and analytics, businesses can create a digital transformation strategy that sets them apart from the competition and drives long-term success.

Belief Network Effects and Wow Experiences

Extreme Personalization Playbook (PrISM): Personalization – Run the Personalization Marathon (1 of 3) (Tech Strategy)

According to digital strategy consultant Jeffrey Towson, the key to unlocking customer obsession lies in delivering tailored experiences through personalization. In this first installment of his personalization playbook, Towson shares the tech strategy behind creating a customer-obsessed organization. By incorporating personalization into your digital transformation strategy, you can drive loyalty, growth, and long-term success.

Marathon Runner

Why Every Business Must Run a Personalization Marathon (Tech Strategy – Podcast 227)

According to digital strategy consultant Jeffrey Towson, personalization is no longer a ‘nice-to-have’ but a’must-have’ for businesses in today’s digital landscape. In his latest podcast, Towson emphasizes the importance of running a personalization marathon as part of a comprehensive digital transformation strategy. By doing so, businesses can create a more meaningful and engaging experience for their customers, ultimately driving growth and success.

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3 Lessons in Digital Strategy from AB InBev and Zé Delivery (2 of 2) (Tech Strategy)

Digital strategy consultant Jeffrey Towson analyzes the digital transformation strategies of AB InBev and Zé Delivery, highlighting the importance of a clear digital vision and a willingness to experiment. By embracing a digital-first mindset, these companies have achieved remarkable success in their respective industries. In this article, Towson breaks down the key takeaways from their approaches to inform your own digital transformation strategy.

Zé Delivery in Brazil Is a Great Example of Upgrading from Personalization to “Wow” Experiences (1 of 2) (Tech Strategy)

Ze Delivery’s success can be attributed to its unique business model, which has enabled the company to thrive in a competitive market. Digital strategy consultant Jeffrey Towson breaks down the key components of Ze Delivery’s model and what makes it effective. By understanding Ze Delivery’s approach, businesses can gain valuable insights into crafting their own digital transformation strategy.