This week’s podcast is about Monster Energy and my approach for winning in digital as a CPG brand.
You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.
Here is the link to the TechMoat Consulting.
Here is the link to the China Tech Tour.
Here is the mentioned slide from Benedict Evans.
Related podcasts and articles are:
- Habits, Chemistry and Mindless Behavior As Competitive Advantages (Asia Tech Strategy – Daily Update)
From the Concept Library, concepts for this article are:
- Competitive Advantage: Share of Consumer Mind
- Digital Marathon: Ecosystem / Platform Participation
- CPG and FMCG
From the Company Library, companies for this article are:
- Monster Energy
Photo by Christian Wiediger on Unsplash
I write, speak and consult about how to win (and not lose) in digital strategy and transformation.
I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.
My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.
Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.