Alex Zhang was one of the first five employees at Alibaba Pictures (launched in 2015), Now an independent film producer, he sits at the intersection of rapidly rising Chinese entertainment, its changing relationship with Hollywood and its increasing collision with the tech world (Alibaba, Tencent, etc.).

Alex visited Peking University in late 2017 and spoke to an MBA class taught by myself and Jonathan Woetzel. Below is another video clip from his talk.

Video Clip 5: How Alibaba Uses Big Data in Chinese Entertainment

(Youtube only. Sorry. Link is here).

Thanks for watching.

Here are some other clips. Plus I did a short interview with Alex. Links below.

• Why Tencent Video, iQiyi and Youku Are So Successful – Alex Zhang, ex-Alibaba Pictures
• What Everyone is Getting Wrong About Entertainment in China. An Interview With Alex Zhang, formerly of Alibaba Pictures (video)

Cheers, jeff

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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

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