Alex Zhang was one of the first five employees at Alibaba Pictures (launched in 2015), Now an independent film producer, he sits at the intersection of rapidly rising Chinese entertainment, its changing relationship with Hollywood and its increasing collision with the tech world (Alibaba, Tencent, etc.).
Alex visited Peking University in late 2017 and spoke to an MBA class taught by myself and Jonathan Woetzel. Below is another video clip from his talk.
Video Clip 5: How Alibaba Uses Big Data in Chinese Entertainment
(Youtube only. Sorry. Link is here).
Thanks for watching.
Here are some other clips. Plus I did a short interview with Alex. Links below.
- Why Tencent Video, iQiyi and Youku Are So Successful – Alex Zhang, ex-Alibaba Pictures
- What Everyone is Getting Wrong About Entertainment in China. An Interview With Alex Zhang, formerly of Alibaba Pictures (video)
Cheers, jeff
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I am a consultant and keynote speaker on how to accelerate growth with improving customer experiences (CX) and digital moats.
I am a partner at TechMoat Consulting, a consulting firm specialized in how to increase growth with improved customer experiences (CX), personalization and other types of customer value. Get in touch here.
I am also author of the Moats and Marathons book series, a framework for building and measuring competitive advantages in digital businesses.
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