Virality at Zoom vs. Pinduoduo. But It’s All About Digital Word of Mouth. (Tech Strategy – Daily Article)

Virality, viral loops, incentives and digital word of mouth all get sort of mixed together. They are all growth mechanisms for digital businesses. And they are all about taking advantage of the connections between digitized users. These growth mechanisms, based on the connections between consumers, have become increasingly important for both digital and traditional businesses. […]

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