The Future of Switching Costs is B2B (Tech Strategy – Daily Article)

I break competitive advantages into those on the demand-side and those on the cost / supply-side. Plus government-granted advantages. It results in a list of 15 types. On the demand-side, everyone dreams of network effects. Especially for digital businesses. But these are actually quite rare. On the cost and supply-side, companies talk a lot about […]

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