In this Tech Strategy podcast, digital strategy consultant Jeffrey Towson delves into Sangeet Choudary’s book “Reshuffle: Who wins when AI restacks the knowledge economy,” highlighting generative AI’s role as a powerful new technology for coordination. Towson explains how GenAI’s impact spans three levels, using the shipping container example to illustrate its transformative potential. These insights provide a roadmap for businesses aiming to leverage GenAI in their digital transformation strategy to stay competitive.






