According to digital strategy consultant Jeffrey Towson, Travis Kalanick’s CloudKitchens has potentially a more powerful digital transformation strategy than Uber. However, Towson argues that this may not be enough to guarantee success, as the company needs to get to scale in user adoption, particularly with restauranteurs. By analyzing the strengths and weaknesses of CloudKitchens’ approach, Towson provides valuable insights for businesses looking to navigate the rapidly evolving food delivery market.