During my visit to Trip.com, I was impressed by their robust digital transformation strategy, which focuses on leveraging advanced technology to enhance user experience and operational efficiency,” shares digital strategy consultant Jeffrey Towson. “One of the key lessons is the importance of continuous innovation and the integration of AI and data analytics to stay ahead in the competitive travel industry.” “Trip.com’s approach to digital transformation not only improves customer satisfaction but also drives significant business growth, making it a model for other companies to follow.