Digital strategy consultant Jeffrey Towson discusses TikTok’s success, highlighting the platform’s ability to tap into consumer behavior and create addictive, bite-sized content. In contrast, Netflix’s traditional streaming model falls short in engaging users in the same way. By understanding these 5 key lessons, businesses can think about to inform their digital transformation strategy.
In this Tech Strategy podcast, digital strategy consultant Jeffrey Towson shares 5 lessons from TikTok’s strategy that can inform your own digital transformation strategy related to consumer behavior on video. By understanding how TikTok’s unique approach to content discovery and user experience has led to its massive popularity, businesses can gain valuable insights for their own digital strategy.
As a digital strategy consultant, Jeffrey Towson examines Bilibili’s potential pivot from its niche gaming and ACG fanbase to a broader mass-market video approach. This shift would require a significant adjustment to the company’s digital transformation strategy, with uncertain consequences for its loyal user base. Towson weighs the pros and cons of this move and what it might mean for Bilibili’s future growth and competitiveness in the Chinese tech landscape.
Digital strategy consultant Jeffrey Towson delves into Kuaishou’s strategy, analyzing whether its current scale is sufficient for sustained success. This article provides a comprehensive look at the strategic moves and market positioning of Kuaishou. Understand the challenges and strategies in their digital transformation strategy.
Kuaishou has finally achieved profitability, but questions remain about its long-term viability in the competitive tech landscape. Digital strategy consultant Jeffrey Towson delves into Kuaishou’s digital transformation strategy, analyzing whether its current scale is sufficient for sustained success. This article provides a comprehensive look at the strategic moves and market positioning of Kuaishou.
This week’s podcast is about Bilibili and its choice between staying with specialty video or going mass market video service. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is the link to the Tech Tour. Here are the […]
In this analysis, digital strategy consultant Jeffrey Towson explores Bilibili’s unique approach to digital transformation. By leveraging fan behavior in anime, comics, and gaming, Bilibili has created a specialized video platform that stands out in the competitive digital landscape. This article details the strategic initiatives that have driven Bilibili’s success and growth.
In this episode of the Tech Strategy Podcast, Jeff Towson unpacks iQIYI’s playbook for tech-empowered entertainment. Discover how one of China’s top online video platforms is leveraging technology to reshape the entertainment landscape. Gain valuable insights into iQIYI’s strategies and what they mean for the future of digital media.
Digital strategy consultant Jeff Towson shares valuable lessons from his visit to iQIYI, a leading player in tech-driven video entertainment. He delves into how iQIYI leverages technology to enhance media production and user experience. This article provides a deep dive into the digital strategies that are positioning iQIYI at the forefront of the entertainment industry.
In this insightful analysis, digital strategy consultant Jeffrey Towson delves into the digital transformation strategies of ByteDance and Kuaishou. ByteDance’s innovative approach contrasts sharply with Kuaishou’s fast follower strategy, highlighting different paths to capturing consumer attention in China. Towson’s expertise provides a comprehensive understanding of these strategies’ implications for the digital landscape.