Monster Energy is a leading energy drink brand that has successfully used digital technology to build its brand and reach new customers. In this podcast, Jeffrey Towson shares insights on how CPG brands can use digital technology to win in the competitive marketplace.
Last week, I wrote about how mindless behavior, chemistry and habits can be demand-side competitive advantages, which I put under the catch-all title of “share of the consumer mind’. It’s a Warren Buffett term and one of the concepts in the Concept Library. I described demand-side (or revenue-side) competitive advantages this way: “…competitive advantages on […]