The article examines the growing divide between traditional search-based eCommerce and the rise of interaction and engagement-focused models. Digital strategy consultant Jeffrey Towson highlights how this shift is reshaping digital transformation strategy for brands. Discover the key trends driving this change and what it means for the future of online retail.
GenAI is transforming how consumers search and engage with eCommerce platforms, creating a seismic shift in digital strategy. According to digital strategy consultant Jeffrey Towson, this evolution is a critical part of any digital transformation strategy for businesses. The article explores the implications of AI-driven personalization and its impact on customer interactions.
In this podcast, digital strategy consultant Jeffrey Towson breaks down Pinduoduo’s innovative approach to e-commerce, contrasting it with traditional search-focused models. He highlights how engagement-driven platforms are redefining digital transformation strategy in the tech industry. The discussion offers key insights for businesses adapting to evolving consumer behaviors.