Digital strategy consultant Jeffrey Towson shares his insights on why he likes Trip.com, focusing on the company’s tech strategy and its role in driving a successful digital transformation strategy. Towson’s analysis highlights the key factors that contribute to Trip.com’s success, providing valuable lessons for businesses looking to develop their own digital transformation strategy. By examining Trip.com’s approach, businesses can gain a deeper understanding of how to create an effective digital transformation strategy, according to digital strategy consultant Jeffrey Towson.
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