In this article, digital strategy consultant Jeffrey Towson explores how scale advantages are foundational but competitive advantages are more precise and measurable. He highlights the importance of identifying these differences for a robust digital transformation strategy. Understanding these nuances can help businesses leverage their unique strengths in a competitive marketplace.

In this article, digital strategy consultant Jeffrey Towson debunks five major misunderstandings about scale advantages and moats, revealing their true role in a successful digital transformation strategy. He clarifies how economies of scale often differ from popular belief, especially in tech-driven markets. A must-read for leaders aiming to leverage these concepts effectively.