Category Archives: GenAI Playbook

My 4 Step GenAI Strategy (Tech Strategy – Podcast 272)

In this podcast, digital strategy consultant Jeffrey Towson outlines a comprehensive 4-step framework designed to integrate generative AI into a long-term digital transformation strategy. The discussion focuses on moving beyond basic productivity gains to identify how GenAI can fundamentally reshape business moats and operational efficiency. By following this systematic approach, leaders can better evaluate which AI initiatives will drive the most significant value for their specific organizational needs.

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Summary of My GenAI Playbook (Tech Strategy)

The GenAI Playbook outlines a strategic shift from simple product experimentation to building long-term “intelligence flywheels” within daily operations. According to digital strategy consultant Jeffrey Towson, businesses must move beyond basic digital tools to master a digital transformation strategy centered on rapid organizational learning and adaptation. This process ultimately aims to create structural advantages, such as “intelligence grids,” that are difficult for rivals to replicate in an increasingly automated economy.

GenAI Playbook (Step 3c): Get Ready for GenAI-Powered Platforms and Ecosystems. (11 of 12) (Tech Strategy)

GenAI is rapidly evolving from a simple feature into a foundational element for the next generation of digital platforms and ecosystems. This transition requires a sophisticated digital transformation strategy that accounts for how generative models interact with existing network effects and user interfaces. Digital strategy consultant Jeffrey Towson explains that staying competitive in this landscape means preparing for a fundamental shift in how value is created and captured within these tech-heavy environments.

GenAI Playbook (Step 3b): Capture New Control Points. Then Bundle As Possible. Recall the “Digital Attacker Strategy” (10 of 12) (Tech Strategy)

Explore the structural advantages of bundling in digital strategies, where cross-selling and complementing digital goods play a pivotal role. Digital strategy consultant Jeffrey Towson explains how innovation strategy combines with bundling and cross-selling to enhance business outcomes

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Barriers to Entry

GenAI Playbook (Step 3a): Build Barriers to Entry with Intelligence Capabilities (9 of 12) (Tech Strategy)

Step 3 of the GenAI Playbook reveals how to construct effective barriers to entry using intelligence capabilities. By integrating advanced intelligence into your strategy, you can create a competitive edge that is difficult for rivals to overcome. This article provides actionable steps and insights to strengthen your market position through intelligent innovation.

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Barriers to Entry

GenAI Playbook: How to Assess Barriers to Entry (7 of 12) (Tech Strategy)

In the third step of the GenAI Playbook, we delve into the critical process of assessing barriers to entry in the tech industry. Understanding these barriers is essential for any business looking to navigate competitive landscapes and secure a strong market position. This guide provides actionable strategies and examples to help you identify and overcome the challenges unique to technology markets.

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Capabilities resources and assets cras

GenAI Playbook (Step 2): Rate of Learning Marathon Plus Building Intelligence Capabilities (6 of 12) (Tech Strategy)

Step 2 of the GenAI Strategy transcends traditional approaches by emphasizing the rate of learning and marathon-like endurance in developing intelligence capabilities. This article delves into how organizations can leverage these strategies to gain a competitive edge in technology. Learn the key components that make up a successful AI strategy and how they can transform your business’s tech trajectory.