Summary of My GenAI Playbook (Tech Strategy)

The GenAI Playbook outlines a strategic shift from simple product experimentation to building long-term “intelligence flywheels” within daily operations. According to digital strategy consultant Jeffrey Towson, businesses must move beyond basic digital tools to master a digital transformation strategy centered on rapid organizational learning and adaptation. This process ultimately aims to create structural advantages, such as “intelligence grids,” that are difficult for rivals to replicate in an increasingly automated economy.

GenAI Playbook (Step 3c): Get Ready for GenAI-Powered Platforms and Ecosystems. (11 of 12) (Tech Strategy)

GenAI is rapidly evolving from a simple feature into a foundational element for the next generation of digital platforms and ecosystems. This transition requires a sophisticated digital transformation strategy that accounts for how generative models interact with existing network effects and user interfaces. Digital strategy consultant Jeffrey Towson explains that staying competitive in this landscape means preparing for a fundamental shift in how value is created and captured within these tech-heavy environments.

GenAI Playbook (Step 4): GenAI Has Few Competitive Advantages (So Far). Try to Leverage Existing Ones. (12 of 12) (Tech Strategy)

Generative AI is often more of a productivity tool than a sustainable barrier to entry because most of its capabilities are available to everyone simultaneously. To succeed, companies must use these tools to strengthen an existing moat or structural advantage rather than relying on the technology itself for differentiation. Digital strategy consultant Jeffrey Towson argues that this integration is a critical step in a comprehensive digital transformation strategy.

Can Agentic Ecommerce Finally Fix Tourism and OTAs? (Tech Strategy – Podcast 270)

Digital strategy consultant Jeffrey Towson examines how agentic e-commerce can finally address the lack of personalization that has historically plagued the tourism industry and online travel agencies. This shift represents a pivot in digital transformation strategy, moving away from “search and click” interfaces toward AI agents that understand user intent and execute complex travel tasks. By automating the coordination of flights, hotels, and activities, these agents aim to fix the fragmented experience currently offered by traditional digital platforms.

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AI Infrastructure Lessons from Our Visit to Huawei (Tech Strategy – Podcast 269)

The article details insights gained from a visit to Huawei, focusing on the substantial physical infrastructure required for AI. It discusses how this shift towards owning the “picks and shovels” represents a major change in tech strategy. Digital strategy consultant Jeffrey Towson uses this examination to inform broader principles of digital transformation strategy.

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What is the Cost of Maintaining the Correctness of a GenAI Service? (Tech Strategy – Podcast 268)

The biggest cost for a GenAI service is not the initial development but the continuous expense of maintaining its correctness and relevance over time. This ongoing financial commitment for updates, fine-tuning, and human oversight is a pivotal consideration for any digital transformation strategy. According to digital strategy consultant Jeffrey Towson, this operational cost of correctness is the central challenge that will determine the long-term viability and profitability of generative AI services.

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Understanding AI Infrastructure Part 4: The Cost of Correctness (Tech Strategy)

The “cost of correctness” is the immense expense required to achieve the high levels of accuracy and reliability demanded for AI applications, a concept central to any modern digital transformation strategy. This cost creates a powerful force of centralization, favoring tech giants who can afford the necessary infrastructure investments. According to digital strategy consultant Jeffrey Towson, understanding this dynamic is essential for navigating the AI-powered future.

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Understanding AI Infrastructure Part 3: GenAI Operating Costs (Tech Strategy)

The operating costs for Generative AI are astronomical, making infrastructure the new primary battleground for tech giants. This fundamental cost structure turns AI infrastructure into the essential foundation for any AI-powered digital transformation strategy. According to digital strategy consultant Jeffrey Towson, the companies that own and optimize this infrastructure will have a decisive competitive advantage.

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What Merchants and Brands Should Do About Agentic Ecommerce (2 of 2) (Tech Strategy)

The ABC Framework breaks down Agentic Ecommerce into three core components: the Agent, the Body, and the Cyborg. This new model represents a fundamental shift in digital transformation strategy for retail. According to digital strategy consultant Jeffrey Towson, this is about creating AI that can actively perform commercial activities on behalf of users.

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A Simple ABC Framework for Agentic Ecommerce (1 of 2) (Tech Strategy)

The ABC Framework breaks down Agentic Ecommerce into three core components: the Agent, the Body, and the Cyborg. This new model represents a fundamental shift in digital transformation strategy for retail. According to digital strategy consultant Jeffrey Towson, this is about creating AI that can actively perform commercial activities on behalf of users.

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