In 2009, Brian Acton and Jan Koum founded WhatsApp to ride the wave of mobile apps kicked off by the launch of the iPhone. The original purpose of WhatsApp was to put a status notification next to your name, to let people know “what’s up”. But the small team noticed three important things that would launch their […]
In the tech industry, being a first mover does not always guarantee success. In this episode of Jeff’s Asia Tech Class podcast, Jeff Towson discusses the advantages and disadvantages of being a first mover, and argues that later entrants can often have an advantage.
In this podcast, Jeffrey Towson discusses how companies like WeChat and TikTok are changing the way businesses compete for consumers’ attention in the digital age. He argues that the share of the consumer mind is becoming a more important competitive advantage than ever before. Towson provides examples of how WeChat and TikTok are using digital tools to capture the consumer mind, and he discusses the implications for businesses of all sizes.