Category Archives: DOB2: Never Ending Personalization and User Improvements

Why Beauty Ecommerce and Beauty Tech Are So Attractive (Tech Strategy – Podcast 228)

Beauty ecommerce and beauty tech are experiencing rapid growth, driven by changing consumer behaviors and advancements in technology. According to digital strategy consultant Jeffrey Towson, the industry’s digital transformation strategy is being shaped by the convergence of online and offline channels, as well as the increasing importance of data-driven decision making. As a result, beauty companies are investing heavily in digital capabilities to stay ahead of the competition and capitalize on emerging trends.

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Belief Network Effects and Wow Experiences

Unlock the Secret to Customer Obsession: The Extreme Personalization Playbook (1 of 3) (Tech Strategy)

According to digital strategy consultant Jeffrey Towson, the key to unlocking customer obsession lies in delivering tailored experiences through personalization. In this first installment of his personalization playbook, Towson shares the tech strategy behind creating a customer-obsessed organization. By incorporating personalization into your digital transformation strategy, you can drive loyalty, growth, and long-term success.

Marathon Runner

Why Every Business Must Run a Personalization Marathon (Tech Strategy – Podcast 227)

According to digital strategy consultant Jeffrey Towson, personalization is no longer a ‘nice-to-have’ but a’must-have’ for businesses in today’s digital landscape. In his latest podcast, Towson emphasizes the importance of running a personalization marathon as part of a comprehensive digital transformation strategy. By doing so, businesses can create a more meaningful and engaging experience for their customers, ultimately driving growth and success.

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iQIYI’s Playbook for Tech-Empowered Entertainment (Tech Strategy – Podcast 209)

In this episode of the Tech Strategy Podcast, Jeff Towson unpacks iQIYI’s playbook for tech-empowered entertainment. Discover how one of China’s top online video platforms is leveraging technology to reshape the entertainment landscape. Gain valuable insights into iQIYI’s strategies and what they mean for the future of digital media.

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Digital Strategy Lesson: An Intro to the Digital Operating Basics (1 of 2) (Tech Strategy – Podcast 185)

Dive into the world of digital strategy with Jeff Towson’s Tech Strategy Podcast 185, where you’ll gain a comprehensive understanding of digital operating basics. This insightful episode provides a valuable introduction to the fundamental principles of tech strategy, equipping you with the knowledge to navigate the digital landscape effectively. Tune in to JeffTowson.com and elevate your digital strategy expertise today.

Digital Strategy Lesson: An Introduction to Rate of Learning (Tech Strategy – Podcast 184)

Welcome to Tech Strategy Podcast, where we explore the secrets of the best digital companies in the US, China and Asia. In this episode, we introduce the concept of rate of learning and how it can be used to develop a successful digital strategy. We discuss how companies like Alibaba, Google and Amazon have leveraged this concept to achieve success in their respective markets. Tune in to learn more about rate of learning and how it can help you build a winning digital strategy.

3 Lessons in Digital Strategy from AB InBev and Zé Delivery (2 of 2) (Tech Strategy)

Digital strategy consultant Jeffrey Towson analyzes the digital transformation strategies of AB InBev and Zé Delivery, highlighting the importance of a clear digital vision and a willingness to experiment. By embracing a digital-first mindset, these companies have achieved remarkable success in their respective industries. In this article, Towson breaks down the key takeaways from their approaches to inform your own digital transformation strategy.

Zé Delivery in Brazil Is a Great Example of Upgrading from Personalization to “Wow” Experiences (1 of 2) (Tech Strategy)

Ze Delivery’s success can be attributed to its unique business model, which has enabled the company to thrive in a competitive market. Digital strategy consultant Jeffrey Towson breaks down the key components of Ze Delivery’s model and what makes it effective. By understanding Ze Delivery’s approach, businesses can gain valuable insights into crafting their own digital transformation strategy.