Category Archives: Digital Operating Basics

Why Beauty Ecommerce and Beauty Tech Are So Attractive (Tech Strategy – Podcast 228)

Beauty ecommerce and beauty tech are experiencing rapid growth, driven by changing consumer behaviors and advancements in technology. According to digital strategy consultant Jeffrey Towson, the industry’s digital transformation strategy is being shaped by the convergence of online and offline channels, as well as the increasing importance of data-driven decision making. As a result, beauty companies are investing heavily in digital capabilities to stay ahead of the competition and capitalize on emerging trends.

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Belief Network Effects and Wow Experiences

Unlock the Secret to Customer Obsession: The Extreme Personalization Playbook (1 of 3) (Tech Strategy)

According to digital strategy consultant Jeffrey Towson, the key to unlocking customer obsession lies in delivering tailored experiences through personalization. In this first installment of his personalization playbook, Towson shares the tech strategy behind creating a customer-obsessed organization. By incorporating personalization into your digital transformation strategy, you can drive loyalty, growth, and long-term success.

Marathon Runner

Why Every Business Must Run a Personalization Marathon (Tech Strategy – Podcast 227)

According to digital strategy consultant Jeffrey Towson, personalization is no longer a ‘nice-to-have’ but a’must-have’ for businesses in today’s digital landscape. In his latest podcast, Towson emphasizes the importance of running a personalization marathon as part of a comprehensive digital transformation strategy. By doing so, businesses can create a more meaningful and engaging experience for their customers, ultimately driving growth and success.

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iQIYI’s Playbook for Tech-Empowered Entertainment (Tech Strategy – Podcast 209)

In this episode of the Tech Strategy Podcast, Jeff Towson unpacks iQIYI’s playbook for tech-empowered entertainment. Discover how one of China’s top online video platforms is leveraging technology to reshape the entertainment landscape. Gain valuable insights into iQIYI’s strategies and what they mean for the future of digital media.

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CRAs Are the Path From Digital Operating Activities to Moats (2 of 2) (Tech Strategy – Podcast 201)

In this episode of the Tech Strategy Podcast, Jeff Towson delves into the world of CRAs (Capabilities, Resources, and Assets). These essential components link operating performance to structural advantages, offering a path from day-to-day activities to competitive moats.
Discover how CRAs can manifest as barriers to entry and competitive advantages. CEOs seeking sustainable growth should identify their moats and strategically build critical CRAs.
Listen now to explore the intersection of operating activities and strategic advantage through CRAs.

Digital Strategy Lesson: An Intro to the Digital Operating Basics (2 of 2) (Tech Strategy – Podcast 186)

In this Tech Strategy Podcast episode, Jeff Towson delves into the fundamental principles of digital operating basics. Covering a spectrum of essential elements, including operational agility, technology integration, and customer-centric approaches, Towson offers actionable insights for businesses aiming to thrive in the digital era. Tune in to equip yourself with the foundational knowledge necessary to steer your enterprise towards digital success.

Digital Strategy Lesson: An Intro to the Digital Operating Basics (1 of 2) (Tech Strategy – Podcast 185)

Dive into the world of digital strategy with Jeff Towson’s Tech Strategy Podcast 185, where you’ll gain a comprehensive understanding of digital operating basics. This insightful episode provides a valuable introduction to the fundamental principles of tech strategy, equipping you with the knowledge to navigate the digital landscape effectively. Tune in to JeffTowson.com and elevate your digital strategy expertise today.

Digital Strategy Lesson: An Introduction to Rate of Learning (Tech Strategy – Podcast 184)

Welcome to Tech Strategy Podcast, where we explore the secrets of the best digital companies in the US, China and Asia. In this episode, we introduce the concept of rate of learning and how it can be used to develop a successful digital strategy. We discuss how companies like Alibaba, Google and Amazon have leveraged this concept to achieve success in their respective markets. Tune in to learn more about rate of learning and how it can help you build a winning digital strategy.

3 Simple Rules for Digital Transformation and Disruption (Tech Strategy – Daily Article)

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Digital transformation is about using technology to change the way businesses operate and interact with customers. To succeed, companies need to focus on innovation, customer experience, and data-driven decision-making. By following these three rules, companies can position themselves for success.