Category Archives: Bundling, Unbundling and Cross-Selling

Bilibili

Will Bilibili Abandon Its Gaming (ACG) Fanbase for Mass Market Video? (2 of 3) (Tech Strategy)

As a digital strategy consultant, Jeffrey Towson examines Bilibili’s potential pivot from its niche gaming and ACG fanbase to a broader mass-market video approach. This shift would require a significant adjustment to the company’s digital transformation strategy, with uncertain consequences for its loyal user base. Towson weighs the pros and cons of this move and what it might mean for Bilibili’s future growth and competitiveness in the Chinese tech landscape.

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How GenAI Will Disrupt Salesforce with Intelligent CRM (3 of 3) (Tech Strategy)

Digital strategy consultant Jeffrey Towson looks at the transformative potential of GenAI on Salesforce’s CRM capabilities. He highlights how this digital transformation strategy could redefine customer relationship management by integrating advanced AI functionalities. Towson’s expertise provides a comprehensive look at the future of intelligent CRM and its impact on the industry.

Is GenAI Disrupting Salesforce? The Rise of Intelligent CRM? (Tech Strategy – Podcast 215)

In this episode, digital strategy consultant Jeffrey Towson delves into the transformative impact of GenAI on Salesforce and the broader CRM industry. He discusses how intelligent CRM technologies are reshaping digital transformation strategies, offering unprecedented efficiency and insights. Towson highlights the strategic shifts companies must consider to stay competitive in this evolving landscape.

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The 3 Steps of a Digital Attacker Strategy (Tech Strategy – Podcast 214)

In this podcast, Jeffrey Towson, a digital transformation consultant, outlines the crucial steps for companies aiming to become digital attackers. He emphasizes the need for a robust digital transformation strategy, drawing from his expertise in both Asian technology and Western digital platforms. Tune in to gain practical insights and stay ahead in the ever-evolving digital landscape.

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Microsoft

Why Microsoft’s Bundles Are So Powerful. As Slack Found Out. (Tech Strategy – Podcast 212)

In the latest episode of the Tech Strategy podcast, Jeffrey Towson delves into Microsoft’s use of bundles to launch Teams. And dethrone Slack. With Azure’s cloud services gaining market share and AI tools like Sales Copilot and GitHub Copilot driving productivity, Microsoft remains a tech powerhouse. As a digital strategy consultant, Towson highlights how Microsoft’s strategic moves are redefining the industry landscape.

3 More Digital Concepts Powering ARM Holdings (3 of 4) (Tech Strategy – Daily Article)

In this Tech Strategy Daily article, Jeff Towson discusses the 3 digital concepts that are powering ARM Holdings’ tech strategy. These concepts include the Internet of Things (IoT), artificial intelligence (AI), and 5G. By leveraging these concepts, ARM is staying ahead of the competition and driving innovation in the tech industry.

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