Category Archives: Share of the Consumer Mind

Belief Network Effects and Wow Experiences

Tribe and Belief Network Effects Have Gone Digital (i.e., Why Everything is Now Political) (Tech Strategy – Podcast 226)

In today’s digital landscape, everything has become politicized, and tribe and belief network effects have gone digital. According to digital strategy consultant Jeffrey Towson, this shift has significant implications for businesses, individuals, and society as a whole. By understanding these dynamics, organizations can develop a more effective digital transformation strategy that takes into account the complex interplay between technology, politics, and human behavior.

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Why TikTok Is More Powerful than Netflix. 5 Lessons from “Consumer Behavior Meets Digital”. (2 of 2) (Tech Strategy)

Digital strategy consultant Jeffrey Towson discusses TikTok’s success, highlighting the platform’s ability to tap into consumer behavior and create addictive, bite-sized content. In contrast, Netflix’s traditional streaming model falls short in engaging users in the same way. By understanding these 5 key lessons, businesses can think about to inform their digital transformation strategy.

Share of the Consumer Mind and My Checklist for Non-Rational Consumer Behavior (1 of 2) (Tech Strategy)

As a digital strategy consultant, Jeffrey Towson reveals the secrets to capturing a larger share of the consumer’s mind in the digital age. By understanding the non-rational drivers of consumer behavior, businesses can develop a winning digital transformation strategy that sets them apart from the competition. In this article, Towson shares his checklist for navigating the complexities of non-rational consumer behavior and emerging victorious.

Why TikTok Is More Powerful than Netflix. 5 Lessons from Consumer Video. (Tech Strategy – Podcast 224)

In this Tech Strategy podcast, digital strategy consultant Jeffrey Towson shares 5 lessons from TikTok’s strategy that can inform your own digital transformation strategy related to consumer behavior on video. By understanding how TikTok’s unique approach to content discovery and user experience has led to its massive popularity, businesses can gain valuable insights for their own digital strategy.

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An Intro to Customer Capture as a Competitive Advantage in Digital (Tech Strategy – Podcast 119)

In this podcast, Jeffrey Towson discusses how customer capture can be a competitive advantage in digital businesses. He explains the different levels of competition and provides a checklist for building a competitive advantage. Towson argues that customer capture is becoming increasingly important in the digital age, as businesses compete for attention and loyalty. He provides examples of companies that have successfully built competitive advantages through customer capture, such as Amazon and Netflix.

Skillz vs. Electronic Arts: The Rise of Digital Sin Stocks (Tech Strategy – Podcast 88)

In this podcast, Jeffrey Towson discusses the rise of “digital sin stocks” such as Skillz and Electronic Arts. He explores the factors that have contributed to their success, such as the growth of mobile gaming and the increasing popularity of esports. He also discusses the risks that investors face when investing in these types of companies, such as the potential for regulation and the addictive nature of their products.

Shein Is Low-Priced DTC Apparel at the Speed of Algorithms. Is This a New Moat or Just Table Stakes? (Tech Strategy – Podcast 83)

In this podcast, Jeffrey Towson discusses the rise of Shein, a Chinese fast fashion retailer that has become one of the most popular online apparel brands in the world. He argues that Shein’s success is due to its low prices, its use of algorithms to design and market its products, and its rapid shipping times. He concludes that Shein is a disruptive force in the fashion industry and that its success could have implications for other retailers.

Evil Moats: Tech-Created Habits and the Hijacking of Consumer Minds (Tech Strategy – Podcast 80)

In this podcast, Jeffrey Towson discusses how tech companies are creating “evil moats” by building habits and capturing the consumer mind. He argues that these moats are difficult to compete with and can lead to market concentration. He cites examples such as Facebook, Google, and TikTok, which have all created products that are highly addictive and difficult to switch away from.