How GenAI Will Disrupt Salesforce with Intelligent CRM (3 of 3) (Tech Strategy)

Digital strategy consultant Jeffrey Towson looks at the transformative potential of GenAI on Salesforce’s CRM capabilities. He highlights how this digital transformation strategy could redefine customer relationship management by integrating advanced AI functionalities. Towson’s expertise provides a comprehensive look at the future of intelligent CRM and its impact on the industry.

Is GenAI Disrupting Salesforce? The Rise of Intelligent CRM? (Tech Strategy – Podcast 215)

In this episode, digital strategy consultant Jeffrey Towson delves into the transformative impact of GenAI on Salesforce and the broader CRM industry. He discusses how intelligent CRM technologies are reshaping digital transformation strategies, offering unprecedented efficiency and insights. Towson highlights the strategic shifts companies must consider to stay competitive in this evolving landscape.

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How BYD Auto Plans to Win in EVs (2 of 2) (Tech Strategy)

BYD Auto is one of the most successful electric vehicle makers in China and the world. In this article, digital strategy consultant Jeff Towson explains how the company uses its innovation strategy to create competitive advantages in four key areas: batteries, motors, electronics, and software. He also discusses the challenges and opportunities that BYD Auto faces in the rapidly evolving EV market.

3 More Digital Concepts Powering ARM Holdings (3 of 4) (Tech Strategy – Daily Article)

In this Tech Strategy Daily article, Jeff Towson discusses the 3 digital concepts that are powering ARM Holdings’ tech strategy. These concepts include the Internet of Things (IoT), artificial intelligence (AI), and 5G. By leveraging these concepts, ARM is staying ahead of the competition and driving innovation in the tech industry.

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