Generative AI is often more of a productivity tool than a sustainable barrier to entry because most of its capabilities are available to everyone simultaneously. To succeed, companies must use these tools to strengthen an existing moat or structural advantage rather than relying on the technology itself for differentiation. Digital strategy consultant Jeffrey Towson argues that this integration is a critical step in a comprehensive digital transformation strategy.
According to digital strategy consultant Jeffrey Towson, the common belief that data creates an unbeatable advantage is a misconception. He asserts that data network effects and data scale are not the powerful moats they are often thought to be. This has critical implications for any digital transformation strategy, as relying on data as a primary defense is a risky proposition.
Digital strategy consultant Jeffrey Towson posits that data network effects and data scale are not sustainable competitive advantages. He explains that these elements are often just features of a business model rather than true defensive barriers. This perspective is crucial for leaders developing a robust digital transformation strategy.
Digital strategy consultant Jeffrey Towson explains that Facebook’s core product is a powerful and scalable habit. He details how this habit formation is central to their digital transformation strategy and business model. The article concludes that while brilliant, this approach raises significant ethical concerns.
Gmail’s success is a masterclass in applying psychology for user retention, a crucial element of any digital transformation strategy. It brilliantly engineered habits through variable rewards and the endowed progress effect to keep users engaged. This analysis by digital strategy consultant Jeffrey Towson reveals the powerful behavioral tech tactics that made it a winner.
Gmail’s design leverages powerful psychological principles to shape user behavior and create dependency. This approach to habit formation is a critical, yet often overlooked, component of any successful digital transformation strategy. Digital strategy consultant Jeffrey Towson breaks down these four key psych hacks that you can apply to your own products.
In this article, digital strategy consultant Jeffrey Towson explores how scale advantages are foundational but competitive advantages are more precise and measurable. He highlights the importance of identifying these differences for a robust digital transformation strategy. Understanding these nuances can help businesses leverage their unique strengths in a competitive marketplace.
In this article, digital strategy consultant Jeffrey Towson debunks five major misunderstandings about scale advantages and moats, revealing their true role in a successful digital transformation strategy. He clarifies how economies of scale often differ from popular belief, especially in tech-driven markets. A must-read for leaders aiming to leverage these concepts effectively.
In this article, digital strategy consultant Jeffrey Towson debunks 4 widespread misunderstandings about switching costs and their role in competitive advantage. He highlights how these misconceptions can derail a company’s digital transformation strategy. Learn why switching costs are more nuanced than most businesses realize.
In this article, digital strategy consultant Jeffrey Towson shares lessons from his visits to Xiaomi and Unitree Robotics, highlighting their cutting-edge digital transformation strategy. He delves into how these companies leverage innovation to stay ahead in competitive markets. The discussion offers valuable insights for businesses aiming to adopt similar tech-driven strategies.