According to digital strategy consultant Jeffrey Towson, the key to unlocking customer obsession lies in delivering tailored experiences through personalization. In this first installment of his personalization playbook, Towson shares the tech strategy behind creating a customer-obsessed organization. By incorporating personalization into your digital transformation strategy, you can drive loyalty, growth, and long-term success.
According to digital strategy consultant Jeffrey Towson, personalization is no longer a ‘nice-to-have’ but a’must-have’ for businesses in today’s digital landscape. In his latest podcast, Towson emphasizes the importance of running a personalization marathon as part of a comprehensive digital transformation strategy. By doing so, businesses can create a more meaningful and engaging experience for their customers, ultimately driving growth and success.
In today’s digital landscape, everything has become politicized, and tribe and belief network effects have gone digital. According to digital strategy consultant Jeffrey Towson, this shift has significant implications for businesses, individuals, and society as a whole. By understanding these dynamics, organizations can develop a more effective digital transformation strategy that takes into account the complex interplay between technology, politics, and human behavior.
Digital strategy consultant Jeffrey Towson explains how network effects can be a powerful driver of growth and success in the digital age. By understanding the underlying dynamics of expertise, language, tribe, belief, and group psychology, businesses can create and leverage network effects to achieve their goals. In this article, Towson breaks down the different types of networks and how they can be applied to inform a winning digital transformation strategy.
As a digital strategy consultant, Jeffrey Towson reveals the secrets to capturing a larger share of the consumer’s mind in the digital age. By understanding the non-rational drivers of consumer behavior, businesses can develop a winning digital transformation strategy that sets them apart from the competition. In this article, Towson shares his checklist for navigating the complexities of non-rational consumer behavior and emerging victorious.
In this Tech Strategy podcast, digital strategy consultant Jeffrey Towson shares 5 lessons from TikTok’s strategy that can inform your own digital transformation strategy related to consumer behavior on video. By understanding how TikTok’s unique approach to content discovery and user experience has led to its massive popularity, businesses can gain valuable insights for their own digital strategy.
In this podcast, digital strategy consultant Jeffrey Towson explores the pitfalls of becoming an influencer through the framework of Porter’s Five Forces. He argues that the competitive pressures and market dynamics make it a challenging and often unsustainable career path. Towson emphasizes the importance of a comprehensive digital transformation strategy to achieve long-term success in the digital age.
In this analysis, digital strategy consultant Jeffrey Towson delves into the limitations being an influencer using Porter’s Five Forces framework. He explains why Ruhnn Holding and aspiring influencers should consider the difficulties of their path, emphasizing the importance of a comprehensive digital transformation strategy. Towson’s expertise provides a nuanced perspective on navigating the digital landscape.
In this analysis, digital strategy consultant Jeffrey Towson explores Bilibili’s unique approach to digital transformation. By leveraging fan behavior in anime, comics, and gaming, Bilibili has created a specialized video platform that stands out in the competitive digital landscape. This article details the strategic initiatives that have driven Bilibili’s success and growth.
Digital strategy consultant Jeffrey Towson examines Pop Mart’s innovative approach to engaging consumers through gambling and rewards behavior. This article highlights how Pop Mart’s digital transformation strategy has positioned it as a leader in the collectibles market. Discover the key tactics that drive consumer loyalty and excitement for Pop Mart’s blind boxes.