Category Archives: Customers, Industry, and Terrain (Ques 1)

Marathon Runner

Why Every Business Must Run a Personalization Marathon (Tech Strategy – Podcast 227)

According to digital strategy consultant Jeffrey Towson, personalization is no longer a ‘nice-to-have’ but a’must-have’ for businesses in today’s digital landscape. In his latest podcast, Towson emphasizes the importance of running a personalization marathon as part of a comprehensive digital transformation strategy. By doing so, businesses can create a more meaningful and engaging experience for their customers, ultimately driving growth and success.

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Belief Network Effects

Tribe and Belief Network Effects Have Gone Digital (i.e., Why Everything is Now Political) (Tech Strategy – Podcast 226)

In today’s digital landscape, everything has become politicized, and tribe and belief network effects have gone digital. According to digital strategy consultant Jeffrey Towson, this shift has significant implications for businesses, individuals, and society as a whole. By understanding these dynamics, organizations can develop a more effective digital transformation strategy that takes into account the complex interplay between technology, politics, and human behavior.

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Belief network effects

Can You Get Network Effects from Belief? What About from Tribes, Expertise, and Language? (3 of 3) (Tech Strategy)

Digital strategy consultant Jeffrey Towson explains how network effects can be a powerful driver of growth and success in the digital age. By understanding the underlying dynamics of expertise, language, tribe, belief, and group psychology, businesses can create and leverage network effects to achieve their goals. In this article, Towson breaks down the different types of networks and how they can be applied to inform a winning digital transformation strategy.

Share of the Consumer Mind and My Checklist for Non-Rational Consumer Behavior (1 of 2) (Tech Strategy)

As a digital strategy consultant, Jeffrey Towson reveals the secrets to capturing a larger share of the consumer’s mind in the digital age. By understanding the non-rational drivers of consumer behavior, businesses can develop a winning digital transformation strategy that sets them apart from the competition. In this article, Towson shares his checklist for navigating the complexities of non-rational consumer behavior and emerging victorious.

Why TikTok Is More Powerful than Netflix. 5 Lessons from Consumer Video. (Tech Strategy – Podcast 224)

In this Tech Strategy podcast, digital strategy consultant Jeffrey Towson shares 5 lessons from TikTok’s strategy that can inform your own digital transformation strategy related to consumer behavior on video. By understanding how TikTok’s unique approach to content discovery and user experience has led to its massive popularity, businesses can gain valuable insights for their own digital strategy.

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Porter’s Five Forces and Why You Shouldn’t Be an Influencer / KOL (Tech Strategy – Podcast 220)

In this podcast, digital strategy consultant Jeffrey Towson explores the pitfalls of becoming an influencer through the framework of Porter’s Five Forces. He argues that the competitive pressures and market dynamics make it a challenging and often unsustainable career path. Towson emphasizes the importance of a comprehensive digital transformation strategy to achieve long-term success in the digital age.

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Ruhnn Holding Is a Great Example of Porter’s Five Forces. And of Why You Should Not Try to Be an Influencer. (2 of 2) (Tech Strategy)

In this analysis, digital strategy consultant Jeffrey Towson delves into the limitations being an influencer using Porter’s Five Forces framework. He explains why Ruhnn Holding and aspiring influencers should consider the difficulties of their path, emphasizing the importance of a comprehensive digital transformation strategy. Towson’s expertise provides a nuanced perspective on navigating the digital landscape.

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How Bilibili Leveraged ACG Fan Behavior into a Specialty Video Platform (1 of 3) (Tech Strategy)

In this analysis, digital strategy consultant Jeffrey Towson explores Bilibili’s unique approach to digital transformation. By leveraging fan behavior in anime, comics, and gaming, Bilibili has created a specialized video platform that stands out in the competitive digital landscape. This article details the strategic initiatives that have driven Bilibili’s success and growth.

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Pop Mart’s Blind Boxes: The Power of Gambling and Rewards Behavior in Consumers (4 of 4) (Tech Strategy)

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Digital strategy consultant Jeffrey Towson examines Pop Mart’s innovative approach to engaging consumers through gambling and rewards behavior. This article highlights how Pop Mart’s digital transformation strategy has positioned it as a leader in the collectibles market. Discover the key tactics that drive consumer loyalty and excitement for Pop Mart’s blind boxes.

collector behavior

Pop Mart and My Checklist for Collector Behavior (3 of 4) (Tech Strategy)

This article examines Pop Mart’s digital transformation strategy and how it taps into collector behavior. Digital strategy consultant Jeffrey Towson provides an in-depth analysis of how Pop Mart leverages digital tools to engage and retain collectors. Discover the strategic initiatives that have positioned Pop Mart as a leader in the pop toys industry.

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