According to digital strategy consultant Jeffrey Towson, the key to unlocking customer obsession lies in delivering tailored experiences through personalization. In this first installment of his personalization playbook, Towson shares the tech strategy behind creating a customer-obsessed organization. By incorporating personalization into your digital transformation strategy, you can drive loyalty, growth, and long-term success.
According to digital strategy consultant Jeffrey Towson, personalization is no longer a ‘nice-to-have’ but a’must-have’ for businesses in today’s digital landscape. In his latest podcast, Towson emphasizes the importance of running a personalization marathon as part of a comprehensive digital transformation strategy. By doing so, businesses can create a more meaningful and engaging experience for their customers, ultimately driving growth and success.
In today’s digital landscape, everything has become politicized, and tribe and belief network effects have gone digital. According to digital strategy consultant Jeffrey Towson, this shift has significant implications for businesses, individuals, and society as a whole. By understanding these dynamics, organizations can develop a more effective digital transformation strategy that takes into account the complex interplay between technology, politics, and human behavior.
WeChat, the Swiss Army knife of apps, defies imitation. Its ecosystem seamlessly integrates messaging, payments, social networking, and more. No app has replicated WeChat’s multifaceted success. Digital strategy consultant Jeffrey Towson explains why the “everything app” model remains elusive.
What Lies Ahead: As WeChat’s dominance endures, the tech world anticipates the next wave of super apps. What innovations will shape the future?
In this podcast episode, Jeff Towson breaks down Reddit’s really simple business model and explains how it uses user-generated content, network effects, and advertising to create value for its users, advertisers, and investors.
Facebook is one of the most dominant digital platforms in the world, with over 2.8 billion monthly active users and 10 million advertisers. Digital strategy consultant Jeffrey Towson explains the digital concepts that enabled Facebook to achieve such scale and reach. This article explores six key digital strategy concepts that matter for Facebook’s tech strategy.
Facebook Meta is not just one thing, but a collection of different products and services that work together to create a powerful tech ecosystem. In this podcast, Jeff Towson breaks down the four networks (Facebook, Instagram, WhatsApp, and Messenger) and two platforms (Oculus and Spark AR) that form the core of Meta’s strategy. He explains how each network and platform serves a different purpose, attracts a different audience, and generates a different revenue stream. He also analyzes the strengths and weaknesses of Meta’s approach, and what it means for the future of social media and augmented reality.
As businesses grapple with the escalating arms race for online demand, they must devise strategies to capture consumer attention and engagement in the age of digital abundance. The ever-increasing supply of products and services necessitates innovative tactics for customer acquisition, retention, and engagement. This article explores the dynamics of this competition, highlighting the importance of demand-side scale, the role of platform business models, and the criticality of filters and matching for online demand.
Southeast Asian tech giant Grab is facing a difficult choice: should it focus on profitability or growth? This article explores the pros and cons of each strategy and discusses the potential outcomes for Grab. Ultimately, the decision of whether to focus on profitability or growth will depend on a number of factors, including the company’s financial situation, its competitive landscape, and its long-term goals.
At the suggestion of a subscriber, I looked at Joy Spreader Interactive Technologies. It is a digital marketing company that rose on the back of China’s recent KOL / influencer frenzy. Joy Spreader itself is not that interesting of a company. And, to be blunt, there is very little I like about it from a […]