Huawei Breaks into High Fashion with a Luxury, Jeweled Smartwatch (2 of 4) (Tech Strategy)

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In Part 1, I went through the Watch Fit 5 Pro, which I argued had a Steve Jobs-like focus on emotional resonance (plus lots of utility).

In this Part 2, I’ll quickly detail two other new watches. Which are even further down the path of emotional resonance.

Huawei’s Launches Its First Jeweled Luxury Smartwatch

This is the Huawei Watch Ultimate Design (Spring Edition).

It’s kind of awesome.

It’s a high-end smart watch with tons of features. So, health functions, apps, payments, etc. It’s part of the Ultimate series.

But the design is by jewelry designer Francesca Amfitheatrof. Up until 2025, she was the Artistic Director of Watches and Jewelry at Louis Vuitton. And before that she was the first-ever female Design Director at Tiffany & Co.

But this is her first design for a smart watch. So, this is a really interesting combination of a high-tech wearable and jewelry.

The most distinctive aspect of this design is the 99 diamonds in the strap. She talked about how the strap and layout incorporated vines and nature. And how it used the Fibonacci golden ratio.

I’m not sure how to think about this product,

Honestly, I don’t really understand why certain luxury products sell and others don’t. I used to oversee a Saks Fifth Avenue and a Tiffany’s jewelry store. And the financials were awesome. But I could never understand why certain luxury products sold and others didn’t. Some clearly had really powerful emotional resonance and the customers would line up to pay the very high prices. And others didn’t.

So, for this product, I’m just going to show the pictures.

Here are the details.

At the product launch event, there was also a kids watch presented. This was the surprise hit of the event.

Huawei’s Watch Kids x1 Pro Is Great. And It May Win Big with Moms.

This was the product that got an immediate audience reaction, including spontaneous applause.

The Watch Kids x1 Pro is a really cool watch for kids. It kind of looks like a robot on your wrist.

It has the basics for a smart watch.

  • It has a wider screen (1.82-inch AMOLED).
  • It has a good battery.
  • It has two cameras (13MP rear, 5MP front).

But it was the functions for parents (really moms) that really landed with the audience.

  • The screen detaches and can rotate 360 degrees. So, kids can make video calls (with AI noise cancellation) from their wrists.
  • The screen can also completely detach and be put in a case so it can be used as a handheld phone.
  • It has location technology. You can track position.
  • It has stable connectivity. It never loses connection (i.e.,. with mom).
  • It has parental controls.

That’s a really good product.

And this is definitely a product for moms, who are my favorite customer demographic. They typically control most of the spending power of the household. And they really, really care about the kids.

I’ve long argued that Chinese moms are the most important consumer demographic in the world.

  • There are about 180M Chinese moms with kids under 15 years old.
  • Chinese wives typically control more of the household spending than in other countries. Approximately 60% to 65% of Chinese wives manage the family’s daily finances and bank accounts.
  • The wife’s role as the “Household CFO” often extends to managing the care and spending of the older generation (parents and in-laws).
  • China has had significant issues in food safety and pollution. Chinese moms have been the big driving force behind changes in education, food safety, and environmental issues.

This is what I was thinking as this product was presented. I really like this product and demographic. And this is definitely about emotional resonance (plus utility).

Here are the basics.

Ok. That’s it for Part 2.

In Part 3, I’m going to switch gears and just go into the tech breakthroughs. Which are really cool.

-Jeff

*Disclosure: AsiaTech Services, LLC has had a paid commercial relationship with Huawei within the past 12 months. This article received no financial sponsorship or backing.*

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Related articles:

From the Concept Library, concepts for this article are:

  • Smartphones, smart devices, and wearables

From the Company Library, companies for this article are:

  • Huawei: Consumer Business Group

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