I’ve been asking this question for like two years. And until recently, nobody seems to have an answer.

Starbucks is doing fantastic in China. They have tons of stores and are apparently very profitable. And for some reason, they don’t have a major competitor. They have somehow avoided the brutal competitive knife fight we see in industry after industry in China (ask Uber). It’s weird.

So I made a video with my best explanation for what’s going on (link here).

Update: Luckin Coffee is now moving fast in China. So I may finally get an answer to this question.

Thanks for watching.
Cheers, jeff
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I am a consultant and keynote speaker on how to accelerate growth with improving customer experiences (CX) and digital moats.

I am a partner at TechMoat Consulting, a consulting firm specialized in how to increase growth with improved customer experiences (CX), personalization and other types of customer value. Get in touch here.

I am also author of the Moats and Marathons book series, a framework for building and measuring competitive advantages in digital businesses.

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