I’ve been asking this question for like two years. And nobody seems to have an answer.
Starbucks is doing fantastic in China. They have tons of stores and are apparently very profitable. And for some reason, they don’t have a major competitor. They have somehow avoided the brutal competitive knife fight we see in industry after industry in China (ask Uber). It’s weird.
So I made a video with my best explanation for what’s going on (link here).
Thanks for watching.
I write and speak about the fight for Chinese consumers and digital China.