In this Tech Strategy podcast, digital strategy consultant Jeffrey Towson shares 5 lessons from TikTok’s strategy that can inform your own digital transformation strategy related to consumer behavior on video. By understanding how TikTok’s unique approach to content discovery and user experience has led to its massive popularity, businesses can gain valuable insights for their own digital strategy.
In Part 1, I detailed two examples of how AI-powered services are going to be superior to digital platforms (in some cases). They were: Uber vs. Robotaxis. Autonomous driving as a service is going to mostly replace ride-sharing platforms. Google Search vs. Neema. ChatGPT and other LLM content creation services are creating alternate and sometimes […]
Generative AI is a rapidly developing technology that has the potential to disrupt many industries, including the content creation industry. Generative AI can be used to create new content, such as videos, images, and text, that is indistinguishable from human-created content. This means that generative AI could potentially replace human creators on platforms like YouTube and TikTok.
Jeffrey Towson, a China tech expert, believes that TikTok is difficult to copy because it is more than just an app. It is a culture and a community that has been built over time. Imitators may be able to copy the app’s features, but they will struggle to replicate its success without the same culture and community.