Category Archives: Sanborn Map Company

Warren Buffett’s Investments in “Slowly Dying” Businesses – Sanborn Map, Dempster Mills, and Berkshire Hathaway (Tech Strategy)

Warren Buffett’s investments in Sanborn Map and Dempster Mills may seem counterintuitive, but they reveal a clever digital transformation strategy. As digital strategy consultant Jeffrey Towson explains, these investments demonstrate Berkshire Hathaway’s willingness to adapt and innovate in the face of technological disruption. By embracing digital change, Buffett’s companies have managed to stay relevant and thrive in a rapidly evolving business landscape.

Waze, Google Maps and How Warren Buffett Made 50% on Sanborn Map Company (Tech Strategy)

This article by digital strategy consultant Jeffrey Towson dives into the evolving business models of mapping companies. It explores what mapping companies are and provides three prime examples: Sanborn Maps, Waze and Google Maps. However, the article also touches upon the challenges faced by mapping companies in the digital age, suggesting a need for a strong digital transformation strategy.

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