Lazada

The 3 Growth Engines of Lazada (Tech Strategy – Podcast 218)

In this episode, digital strategy consultant Jeffrey Towson delves into Lazada’s digital transformation strategy, highlighting the three growth engines propelling its success. Towson explains how Lazada leverages technology, logistics, and customer engagement to dominate the Southeast Asian market. This analysis provides valuable insights for businesses aiming to understanding Lazada’s strategic approach.

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Lazada

The 3 Engines of Lazada’s Growth Strategy (Tech Strategy)

Lazada’s journey in Southeast Asia has evolved beyond the initial scramble for users and scale. Now, they focus on fundamentals-driven growth, emphasizing innovation and sophisticated services. Digital strategy consultant Jeffrey Towson details their strategy involving continuous consumer experience improvements, empowering sellers, and substantial investments in transformative technologies.

6 Growth Tactics from Beauty Brand and Ecommerce Site Depology (Tech Strategy)

In a recent podcast interview, Alex Lee, the CEO and co-founder of Depology, shared their remarkable journey. After pivoting from a smaller ecommerce site to a beauty brand in 2019, Depology rapidly scaled its revenue to $10M within ten months. Their secret? A well-executed digital transformation strategy. In this article, we uncover valuable lessons for businesses seeking to grow in the digital era.

How Beauty Brand Depology Grew to $20M in Ecommerce Sales in 3 Years (Growth Tactics Podcast)

In this podcast, Jeffrey Towson, a leading tech strategy and digital transformation consultant, unpacks the playbook that fueled Depology’s meteoric rise. Learn how their innovative approach disrupted the beauty ecommerce landscape. From leveraging cutting-edge technologies to mastering customer engagement, Depology’s success story is a testament to the power of strategic thinking in the digital age.

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Alibaba

Alibaba’s Generative AI Strategy Begins with Transforming Core Products and Operations (2 of 3) (Tech Strategy)

Alibaba’s generative AI strategy is at the forefront of transforming its core products and operations. By integrating cutting-edge AI technologies, Alibaba aims to enhance efficiency, customer experience, and innovation across its business units. This strategic move not only strengthens Alibaba’s competitive edge but also sets a new benchmark in the AI-driven transformation of global enterprises.