In the latest episode of the Tech Strategy podcast, Jeffrey Towson delves into Microsoft’s use of bundles to launch Teams. And dethrone Slack. With Azure’s cloud services gaining market share and AI tools like Sales Copilot and GitHub Copilot driving productivity, Microsoft remains a tech powerhouse. As a digital strategy consultant, Towson highlights how Microsoft’s strategic moves are redefining the industry landscape.
In this podcast, digital strategy consultant Jeffrey Towson delves into the dynamics of Microsoft’s bundled offerings. When evaluating these bundles, several factors come into play. Microsoft strategically leverages competitive advantages to entrench rapidly.
In this podcast, Jeff Towson delves into Baidu’s AI cloud strategy, highlighting its role as a flywheel in industry-specific intelligence.
In 2023, AliExpress Choice and Cainiao made waves in the tech industry. Their strategic moves surprised everyone, impacting e-commerce and logistics. Explore the details in this eye-opening Tech Strategy Daily article.
In this podcast episode, Jeff Towson breaks down Reddit’s really simple business model and explains how it uses user-generated content, network effects, and advertising to create value for its users, advertisers, and investors.
Baidu is the dominant search engine in China, holding over 75% of the market share. This article explains how Baidu operates as a learning platform, which improves its accuracy and quality as it accrues more users and interactions. Digital strategy consultant Jeffrey Towson also covers the basic features and functions of Baidu search engine and how it serves both human and digital agents.
Etsy is not just a single marketplace, but a collection of marketplaces that cater to different niches and communities. By acquiring and integrating new marketplaces, such as Reverb for musical instruments and Depop for fashion, Etsy is pursuing a growth strategy that leverages its core competencies and network effects. In this article, digital strategy consultant Jeff Towson analyzes the rationale and challenges of Etsy’s marketplace expansion strategy.
Etsy is not just an online marketplace for handmade and vintage goods. It is also a platform that enables sellers and buyers to connect, create, and collaborate. In this article, we will explore how Etsy is pursuing differentiation and engagement as its core strategic drivers. Digital strategy consultant Jeffrey Towson analyzes its new innovation initiatives.
Etsy is a great example of specialty e-commerce, a type of online retail that focuses on a specific niche, customer segment, or product category. Specialty e-commerce platforms can create value by offering a curated selection, a distinctive user experience, and a loyal community of buyers and sellers. However, digital strategy consultant Jeffrey Towson details how Etsy is facing increasing competition, changing consumer preferences, and new innovation challenges.
Facebook is one of the most dominant digital platforms in the world, with over 2.8 billion monthly active users and 10 million advertisers. Digital strategy consultant Jeffrey Towson explains the digital concepts that enabled Facebook to achieve such scale and reach. This article explores six key digital strategy concepts that matter for Facebook’s tech strategy.