Can Bilibili Get to Sustainable Scale and Profits in Specialty Video? (Tech Strategy – Podcast 219)

This week’s podcast is about Bilibili and its choice between staying with specialty video or going mass market video service. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is the link to the Tech Tour. Here are the […]

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Lazada

The 3 Engines of Lazada’s Growth Strategy (Tech Strategy)

Lazada’s journey in Southeast Asia has evolved beyond the initial scramble for users and scale. Now, they focus on fundamentals-driven growth, emphasizing innovation and sophisticated services. Digital strategy consultant Jeffrey Towson details their strategy involving continuous consumer experience improvements, empowering sellers, and substantial investments in transformative technologies.

How Bilibili Leveraged ACG Fan Behavior into a Specialty Video Platform (1 of 3) (Tech Strategy)

In this analysis, digital strategy consultant Jeffrey Towson explores Bilibili’s unique approach to digital transformation. By leveraging fan behavior in anime, comics, and gaming, Bilibili has created a specialized video platform that stands out in the competitive digital landscape. This article details the strategic initiatives that have driven Bilibili’s success and growth.

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Microsoft

Why Microsoft’s Bundles Are So Powerful. As Slack Found Out. (Tech Strategy – Podcast 212)

In the latest episode of the Tech Strategy podcast, Jeffrey Towson delves into Microsoft’s use of bundles to launch Teams. And dethrone Slack. With Azure’s cloud services gaining market share and AI tools like Sales Copilot and GitHub Copilot driving productivity, Microsoft remains a tech powerhouse. As a digital strategy consultant, Towson highlights how Microsoft’s strategic moves are redefining the industry landscape.

Baidu’s Search Engine Explained in 3 Slides (1 of 4) (Tech Strategy)

Baidu is the dominant search engine in China, holding over 75% of the market share. This article explains how Baidu operates as a learning platform, which improves its accuracy and quality as it accrues more users and interactions. Digital strategy consultant Jeffrey Towson also covers the basic features and functions of Baidu search engine and how it serves both human and digital agents.

Etsy Is Going for Growth by Adding Marketplaces (3 of 3) (Tech Strategy)

Etsy is not just a single marketplace, but a collection of marketplaces that cater to different niches and communities. By acquiring and integrating new marketplaces, such as Reverb for musical instruments and Depop for fashion, Etsy is pursuing a growth strategy that leverages its core competencies and network effects. In this article, digital strategy consultant Jeff Towson analyzes the rationale and challenges of Etsy’s marketplace expansion strategy.