In this podcast, digital strategy consultant Jeffrey Towson explores the pitfalls of becoming an influencer through the framework of Porter’s Five Forces. He argues that the competitive pressures and market dynamics make it a challenging and often unsustainable career path. Towson emphasizes the importance of a comprehensive digital transformation strategy to achieve long-term success in the digital age.
In this analysis, digital strategy consultant Jeffrey Towson delves into the limitations being an influencer using Porter’s Five Forces framework. He explains why Ruhnn Holding and aspiring influencers should consider the difficulties of their path, emphasizing the importance of a comprehensive digital transformation strategy. Towson’s expertise provides a nuanced perspective on navigating the digital landscape.
Ruhnn Holding’s approach to ecommerce leverages influencers to drive sales while maintaining an asset-lite model. Digital strategy consultant Jeffrey Towson highlights how this digital transformation strategy enables scalability and efficiency. Discover the key elements that make Ruhnn Holding an interesting example in the evolving ecommerce sector.
This week’s podcast is about Bilibili and its choice between staying with specialty video or going mass market video service. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is the link to the Tech Tour. Here are the […]
In Part 2 of his article on network effects, digital strategy consultant Jeff Towson explains how he takes apart network effects. He rejects the graphic that lists 16 network effects and instead focuses on network effects, business models and network assets. Read on to learn more about how to assess network effects.
Digital strategy consultant Jeffrey Towson explains NFX’s 16 Network Effects, which are a powerful tool for businesses looking to gain a competitive edge. By leveraging these effects, you can improve your innovation strategy and create a virtuous cycle that drives growth and increases your market share. Whether you’re a startup or an established company, understanding these effects is essential to your success.
In this article, digital strategy consultant Jeffrey Towson breaks down how to value companies like Warren Buffett using a single, powerful slide. The lesson ties into broader themes of digital transformation strategy, particularly in Asia’s dynamic tech landscape. It’s a must-read for investors and professionals looking to simplify complex valuation methods.
Lazada’s journey in Southeast Asia has evolved beyond the initial scramble for users and scale. Now, they focus on fundamentals-driven growth, emphasizing innovation and sophisticated services. Digital strategy consultant Jeffrey Towson details their strategy involving continuous consumer experience improvements, empowering sellers, and substantial investments in transformative technologies.
In this analysis, digital strategy consultant Jeffrey Towson explores Bilibili’s unique approach to digital transformation. By leveraging fan behavior in anime, comics, and gaming, Bilibili has created a specialized video platform that stands out in the competitive digital landscape. This article details the strategic initiatives that have driven Bilibili’s success and growth.
Digital strategy consultant Jeffrey Towson examines Pop Mart’s innovative approach to engaging consumers through gambling and rewards behavior. This article highlights how Pop Mart’s digital transformation strategy has positioned it as a leader in the collectibles market. Discover the key tactics that drive consumer loyalty and excitement for Pop Mart’s blind boxes.