Category Archives: Concepts

Belief Network Effects and Wow Experiences

Everything is Politics Now: The Dark Side of Digital Networks (Tech Strategy – Podcast 226)

In today’s digital landscape, everything has become politicized, and tribe and belief network effects have gone digital. According to digital strategy consultant Jeffrey Towson, this shift has significant implications for businesses, individuals, and society as a whole. By understanding these dynamics, organizations can develop a more effective digital transformation strategy that takes into account the complex interplay between technology, politics, and human behavior.

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Belief network effects

Can You Get Network Effects from Belief? What About from Tribes, Expertise, and Language? (3 of 3) (Tech Strategy)

Digital strategy consultant Jeffrey Towson explains how network effects can be a powerful driver of growth and success in the digital age. By understanding the underlying dynamics of expertise, language, tribe, belief, and group psychology, businesses can create and leverage network effects to achieve their goals. In this article, Towson breaks down the different types of networks and how they can be applied to inform a winning digital transformation strategy.

network effects

My 6 Questions for Network Effects. And Its 4 Big Effects. (Tech Strategy – Podcast 225)

Digital strategy consultant Jeffrey Towson explores the 4 big effects of network effects on tech strategy, including increased value, decreased cost, and enhanced user experience. By understanding these effects, businesses can develop a digital transformation strategy that leverages the power of networks to drive growth and innovation. In this podcast, Towson shares his expert insights on how to harness network effects to create a competitive advantage in the digital landscape.

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Why TikTok Is More Powerful than Netflix. 5 Lessons from “Consumer Behavior Meets Digital”. (2 of 2) (Tech Strategy)

Digital strategy consultant Jeffrey Towson discusses TikTok’s success, highlighting the platform’s ability to tap into consumer behavior and create addictive, bite-sized content. In contrast, Netflix’s traditional streaming model falls short in engaging users in the same way. By understanding these 5 key lessons, businesses can think about to inform their digital transformation strategy.

Share of the Consumer Mind and My Checklist for Non-Rational Consumer Behavior (1 of 2) (Tech Strategy)

As a digital strategy consultant, Jeffrey Towson reveals the secrets to capturing a larger share of the consumer’s mind in the digital age. By understanding the non-rational drivers of consumer behavior, businesses can develop a winning digital transformation strategy that sets them apart from the competition. In this article, Towson shares his checklist for navigating the complexities of non-rational consumer behavior and emerging victorious.

Why TikTok Is More Powerful than Netflix. 5 Lessons from Consumer Video. (Tech Strategy – Podcast 224)

In this Tech Strategy podcast, digital strategy consultant Jeffrey Towson shares 5 lessons from TikTok’s strategy that can inform your own digital transformation strategy related to consumer behavior on video. By understanding how TikTok’s unique approach to content discovery and user experience has led to its massive popularity, businesses can gain valuable insights for their own digital strategy.

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3 Investment Lessons from the Coinbase Crypto Roller Coaster. (2 of 2) (Tech Strategy)

Digital strategy consultant Jeffrey Towson shares 3 key investment lessons from the Coinbase crypto roller coaster. By analyzing Coinbase’s journey, Towson reveals how investors and business leaders can inform their digital transformation strategy and stay ahead of the curve. From navigating regulatory uncertainty to building a robust business model, these lessons offer valuable insights for anyone looking to thrive in the rapidly evolving digital landscape.

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Coinbase Has Shifted from Trading to Assets Under Management. That’s Great. (1 of 2) (Tech Strategy)

Coinbase has made a significant shift in its business model, moving away from a focus on trading and towards assets under management. According to digital strategy consultant Jeffrey Towson, this change is a key part of the company’s digital transformation strategy and has major implications for its future growth. By building out its assets under management business, Coinbase is positioning itself for long-term success in the rapidly evolving cryptocurrency market.

3 Lessons from the Fall (and Maybe Rise) of Coinbase (Tech Strategy – Podcast 223)

Digital strategy consultant Jeffrey Towson breaks down the 3 crucial lessons from Coinbase’s rapid growth and subsequent struggles. By examining the company’s strengths and weaknesses, Towson provides actionable advice for organizations navigating their own digital transformation strategy. From prioritizing user experience to embracing decentralization, Towson’s insights offer a roadmap for businesses seeking to thrive in the rapidly evolving tech landscape.

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Bilibili

Will Bilibili Abandon Its Gaming (ACG) Fanbase for Mass Market Video? (2 of 3) (Tech Strategy)

As a digital strategy consultant, Jeffrey Towson examines Bilibili’s potential pivot from its niche gaming and ACG fanbase to a broader mass-market video approach. This shift would require a significant adjustment to the company’s digital transformation strategy, with uncertain consequences for its loyal user base. Towson weighs the pros and cons of this move and what it might mean for Bilibili’s future growth and competitiveness in the Chinese tech landscape.

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